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Partner Funding

Let Your Partners Help Pay for Your Marketing.

Many AV manufacturers set aside Market Development Funds (MDF) to help their partners promote joint projects and products. We help you put those dollars to work, often offsetting our fees entirely.

How It Works

  1. We identify the opportunity — Photography, video, case studies, and social content tied to a specific manufacturer relationship are often MDF-eligible.
  2. We help you apply — We provide the deliverables, documentation, and creative assets your manufacturer partner needs to approve funding.
  3. You get the content, funded — The finished project gets published across your channels, at little to no cost to you.

What Qualifies

  • Partner Spotlights and joint marketing content
  • Case studies featuring a manufacturer's products
  • Event coverage and video recaps involving a partner brand
  • Photography and video from co-branded installations

MDF availability, eligibility, and amounts vary by manufacturer and program. We'll help you determine what's available and guide you through the process, but final approval rests with your partner.

Recent Example: Partner Event Video, MDF-Funded

The Situation:

A regional AV integrator was partnering with one of their manufacturer partners on a joint launch event and wanted a way to capture and share the moment across social channels.

Our Approach:

We helped plan the event alongside the integrator, then handled on-site filming and post-production, delivering a polished recap video ready for immediate publishing.

The Outcome:

The entire production was covered through the manufacturer's MDF program, at no cost to the integrator. The video is now a recurring piece of their social content, continuing to drive engagement well after the event ended.

Not sure if your next project qualifies for MDF? We'll help you find out.

Talk to Us About MDF Funding →